The History of Personal Branding

This is how it started…

There was a time when people named their businesses after themselves. They stood behind the product they built and the service they provided.

They had pride in the quality of their work.

These people didn’t read personal branding books. They didn’t use Twitter. Even as early as the 1850s, personal branding was just how you did business.

Continue reading

Four Steps To Building Your Personal Brand On Instagram

As I’ve built my career coaching business, I’ve spent a bit of time thinking about brand. No, brand isn’t a dirty word. And yes, I’ve thought about how to build my own personal brand. I thought about it back when I launched my career coaching business and more recently when I opened my new ghostwriting and copywriting house, which supports influencers and companies with their content creation.

Continue reading

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

Developing your personal brand is essential for the advancement of your career and development as a leader.  Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy.   They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.

Continue reading

4 Essential Things Your Personal Brand of Leadership Needs

“Stand before the people you fear and speak your mind—even if your voice shakes.”
~ Maggie Kuhn

What is your personal brand? What’s your expression as a leader? What is your legacy?

Your leadership footprint isn’t made of sand. It should be solid and your impact matters. You were meant to do what you’re going to do when you’re doing it. Finding your voice as a leader involves communicating your overall Expression for lasting impact and displaying your personal brand. That is the fifth and final link of the VOICE model of leadership.

Continue reading

In defense of self-promotion

As some of you may know, I listen to LOTS of podcasts and I enjoy recommending ones which I particularly enjoy in my “Podcast Rec Mondays” series. The last one that I recommended was The Bittersweet Life, and today I want to talk about its most recent episode, “SOCIAL” ; in it, one of the hosts, Katy Sewall, interviews Jessica Spiegel (Italy Explained ) and Pam Mandel (Nerd’s Eye View) about social media & whether or not one needs it to be successful in the modern world.

Continue reading

Promotion as a Moral Obligation

My amazing colleague (seriously, I am so lucky to work with her), Andrea Denton (@michigandrea), and I taught the latest iteration of our Altmetrics class on Thursday, October 8th. If you’re interested, you can view the slide deck on Slideshare. It was a small class, but a very good one: in addition to feeling that we’d helped those who attended with exactly what they wanted, we were told that the Chair of P&T (who attended one of our first classes on the topic two years ago) had included altmetrics in a presentation the day before.

Continue reading